DATA RESEARCH

We at Bullseye firmly believe that market research is an organized effort to gather information about target markets or customers. It is a very important component of business strategy. The term is commonly interchanged with marketing research; however, expert practitioners may wish to draw a distinction, in that marketing research is concerned specifically about marketing processes, while market research is concerned specifically with markets.

Market research is one of the key factors used in maintaining competitiveness over competitors. Market research provides important information to identify and analyze the market need, market size and competition. Market-research techniques encompass both qualitative techniques such as focus groups, in-depth interviews, and ethnography, as well as quantitative techniques such as customer surveys, and analysis of secondary data.

Market research, which includes social and opinion research, is the systematic gathering and interpretation of information about individuals or organizations using statistical and analytical methods and techniques of the applied social sciences to gain insight or support decision making.

Market research is a way of getting an overview of consumers' wants, needs and beliefs. It can also involve discovering how they act. The research can be used to determine how a product could be marketed. We at Bullseye firmly believe Market Research is the quintessence of marketing.

Market research is the process of assessing the viability of a new good or service through research conducted directly with the consumer which allows a company to discover the target market and record opinions and other input from consumers regarding interest in the product. Market research may be conducted by the company itself or by a third-party company that specializes in the market research field. 

Our expert consultants provide Primary Research sub-divided into Quantitative and Qualitative research as well as Secondary research.

We at Bullseye investigate several factors in our market research approach:

Market information

Through Market information one can know the prices of different commodities in the market, as well as the supply and demand situation. We help our clients to understand social, technical, and even legal aspects of markets.

Market segmentation

Market segmentation is the division of the market or population into subgroups with similar motivations. It is widely used for segmenting on geographic differences, personality differences, demographic differences, technographic differences, use of product differences, psychographic differences and gender differences. For B2B segmentation firmographics is used.

Market Trends

Market trends are the upward or downward movement of a market, during a period of time. 

SWOT Analysis

SWOT is a written analysis of the Strengths, Weaknesses, Opportunities and Threats to a business entity. Not only should a SWOT be used in the creation stage of the company but could also be used throughout the life of the company. A SWOT may also be written up for the competition to understand how to develop the marketing and product mixes.

Marketing Effectiveness

·         Customer analysis

·         Choice modelling

·         Competitor analysis

·         Risk analysis

·         Product research

·         Advertising the research

·         Marketing mix modeling

·         Simulated Test Marketing

How Bullseye benefits its clients

Our Market Research assists in making strategic decisions. It reduces the risks involved in making decisions as well as strategies.  Some major benefits are -

i. Providing accurate and latest trends related to demand, consumer behavior, sales, growth opportunities etc.

ii. Better understanding of the market, thus helping in product design, features and demand forecasts

iii. Assisting in studying and understanding the competitors, thus identifying unique selling propositions for a business.

Bullseye market research brings many benefits which are Industry and business specific and have high return on investments (ROI's).

We put Marketing First in everything we do. We help you transform your digital marketing with constant product innovation, a vibrant community of marketers, and a robust partner ecosystem. We are on a journey to solve marketers’ biggest challenges today and tomorrow.

​We help you find ideal prospects based on your existing customers, harvest more qualified leads with less effort and increase growth speed with more qualified leads.

Any successful business needs a lot of high quality leads. Bullseye generates enough leads to make your business profitable.

The increased availability of information has resulted in the emergence of a more 'self directed' buyer; buyers who are not afraid to use digital channels, social media and online searches to seek out information pertaining to businesses, products or services that interest them. This has left marketers to develop new techniques that generate and qualify leads before passing them off to sales.

The entire buying process has evolved and marketers must now more than ever adopt new methods of performing targets lead generation. It is no longer as simple as finding potential buyers through email blasts and other mass marketing tactics. Today's marketers must hone in on new methods of engaging buyers.

There has been a huge directional shift in the targeted lead generation process. Recently, the research team found that 'buyers are typically 66% to 90% of the way through the buying process before they even engage with the vendor.' The reason for this being how easy it is for consumers to access the information they need in the decision making process.

​How do you alter your targeted lead generation strategy to deal with this trend? The answer is to become a trusted adviser by creating and publishing valuable content and thought leadership assets. It is the secret to success in targeted lead generation for today's complex buying landscape​